Our story

For 35 years, Motive Action has been unwavering in its commitment to helping disadvantaged individuals into trades careers.

We’ve been doing this since 1985.

Motive Action Training Foundation has been helping unemployed people since 1985. We are a Calgary-based non-profit training organization with charitable status. Every year, Motive Action provides employment training, work experience, and life management instruction for more than 100 students. Our work is made possible with the help of funding provided by the Government of Alberta and the Government of Canada.

We care about the important stuff.

Our goal is straightforward: to help our students gain the work skills and confidence necessary to succeed in the trades and create long-term benefits for themselves, their families and their communities. Being successful means more than being able to fix a car or to weld. It is equally important to care about how you relate to others and your role as a good member of your family and community.

Our success lies in the success of our students.

We value and respect all our students. At all times, we strive to safeguard their rights and dignity. We value and encourage a dynamic and professional work site free from prejudice and harassment in which we can effectively deliver high quality, professional programs and services.

We’re committed to life-long learning.

For both students and staff, Motive Action values and promotes life-long learning. Our decisions always focus on what is in the best interest of our trainees. We believe in fostering an environment in which divergent opinions can be respectfully heard, honest communication occurs, and demonstrations of initiative and leadership take place.

Our Staff

Motive Action employs a dedicated staff, all of whom have the specialized knowledge and experience to set our students on the path to long-term success in the trades industry.

Karl Herzog
Executive Director

Karl co-founded Motive Action in 1985 and he is very proud of the great work by the staff and the accomplishments of Motive Action graduates. Karl is a licensed Heavy Duty Mechanic. He has been active as a volunteer in the auto industry and is a past president of the Automotive Service and Repair Association and a past AST Provincial Apprenticeship Committee member. Karl is also past Provincial Chair of the Private Career Development Association of Alberta. His philanthropic activities include being a Rotarian.

Mike Hansen
Program Director & Career Development Facilitator

Mike started his Industrial training in the U.K. as an Industrial Blacksmith. In Canada he spent 2 years at the Kelsey Institute as a Welding Instructor before moving to a youth correctional facility where he spent 7 years developing and instructing in Industrial Arts programs. He joined Motive Action’s staff in 1999, and is a Certified Career Development Professional.

Denis Foisy
Placement Officer

Denis Foisy joined Motive Action in 1990 and he has developed a strong employer base from which to draw for work experience and job opportunities. His knowledge of employer expectations and workplace cultures allows Denis to match a client to an employer with a high degree of employer and client satisfaction.

Rachel Williams
Admissions and Liaison

Rachel joined the Motive Action team in June 2014.  She is originally from England but before settling in Calgary in 1997, she travelled widely in Europe and lived in Italy for four years.  Rachel has a varied background in education administration and ESL in England, Italy and Canada.  At Motive Action she interviews and assesses prospective students and facilitates the funding process for them.

Xiao Fen Qu

Xiao Fen Qu is originally from China and has a solid accounting background. In Calgary, she has worked in accounting for manufacturing companies and for an oil & gas company before joining Motive Action in December 2015. She manages bookkeeping for Motive Action’s finances and deals with other administrative tasks such as preparing reports and inputting data.

Jennifer Farrand
Employment Counselor

Jennifer joined Motive-Action in 2009. Jennifer is a trained teacher who has worked with students of all ages in countries around the world including South Korea, England and Spain before returning to her home province of Alberta. While in England, Jennifer worked at the Ford Engine Plant in London, providing workplace training in ESL, English, Math, job-seeking and computer skills. At Motive-Action she continues to instruct adults in Math, ESL and resume writing as well as assisting with work experience placements.

Kevin Lychak

As a licensed Auto Body Technician, Kevin specializes in sharing the latest developments in the Auto Body industry with his students and colleagues. Kevin has acted as an industry consultant to the Province of Alberta, providing input for the Provincial Vehicle Inspection standards. After spending 15 years as a body shop owner-operator, Kevin joined Motive Action’s staff in 2000.

Kevin Rawlins

Kevin completed his training as a metal fabricator in the UK. After moving to Canada, he completed the Automotive Service Technician Red Seal program at SAIT. He is a Toyota, Nissan and Suzuki Master Technician. He joined Motive Action in February 2019 after spending 30 years working in the automotive industry and building high performance street rods.

Success Stories See All

It affected my life immensely and positively. It helped me stay in my job and remain positive and focused. Before I joined Motive Action, I used to get fired from my jobs after a little while, but the Motive Action program helped to shape me so employers now like to work
with me.


For me, the work experience seemed priceless. Not only has my stress level drastically decreased, [but] I find the motivation to continue to better other aspects of my life [more] easily. Everything about my demeanor and professional life is 100% better because of my experience at Motive Action.


Motive Action taught me to stay committed and all good things take time. It has given me a work-life balance. It has helped me tremendously being able to be close to my family and watch my niece grow and spend time with family which I was unable to do when working up north.